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Business Models of Polish Clothing Companies from the Perspective of the European Union

General problems of the fibre and textile industries

Authors:

  • Olczak Artur
    Department of European Integration and International Marketing, Faculty of Organization and Managementme, Technical University of Łódź, Łódź, Poland
  • Stanisławski Robert
    Department of World Economy and Textile Marketing, Faculty of Textile Engineering and Marketing, Technical University of Łódź, Łódź, Poland

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Abstract:

In recent years, market changes in the clothing industry have radically changed ’the rules of the business game”. Polish companies have been forced to change their way of running their business because former strategies were inefficient. The main point of the text is an attempt at characterising how business models of Polish companies are being fitted to new circumstances. Based on theoretical knowledge and own empirical researches, the authors try to indicate changes that have taken place in the structure of the value chain and also evaluate these models with reference to the transformation of clothing industry in the European Union.

Tags: business models, marketing strategies clothing companies, clothing industry.

Citation: Olczak A., Stanisławski R.; Business Models of Polish Clothing Companies from the Perspective of the European Union. FIBRES & TEXTILES in Eastern Europe 2010, Vol. 18, No. 5 (82) pp. 11-15.

Published in issue no 5 (82) / 2010, pages 11–15.

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