Where you are: Home pageYear 2009Issue (73) → Article:
AAA     ENG | POL

What are the Success Factors for Spanish Textile Firms? An Exploratory Multiple-Case Study

General problems of the fibre and textile industries

Authors:

Download... PDF
Full text

Abstract:

The objective of this article is to identify differential traits of successful SMEs in comparison to average SME firms in the textile and clothing sector. The method used is the multiple case-study of 12 firms based on qualitative and quantitative data obtained by means of in-depth interviews. Building on recent academic literature, we use four main dimensions that may explain success: i) knowledge generation (R&D) and acquisition; ii) innovation activity; iii) product and market characteristics and iv) strategic characteristics. Our results indicate that a higher R&D intensity and knowledge acquisition do not explain success. The main differential characteristic is that successful firms have a higher level of innovation activity, since innovation is their strategic priority, being a result of perceiving the key success factors of their markets differently. From the analysis it also follows that the prevalent strategy of successful firms is the niche strategy, with a demand pull focus, and a high proximity to the customer.

Tags:

textile, innovation, textile/clothing sector, SME, Spain

Citation:

Llach J., Bikfalvi A., Marques P.; What are the Success Factors for Spanish Textile Firms? An Exploratory Multiple-Case Study. FIBRES & TEXTILES in Eastern Europe 2009, Vol. 17, No. 2 (73) pp. 7-11.

Published in issue no 2 (73) / 2009, pages 7–11.

CONTACT:

FIBRES & TEXTILES
in Eastern Europe
ul. Skłodowskiej-Curie 19/27,
90-570 Łódź, Poland
tel. (48-42) 638-03-14
e-mail: infor@ibwch.lodz.pl
Events:

EDITORIAL OFFICE
ul. Skłodowskiej-Curie 1927, 90-570 Łódź, Poland • tel.  (48-42) 638-03-14 • e-mail: infor@ibwch.lodz.plhttp://www.fibtex.lodz.pl

EDITORIAL DEPARTMENT
Editor-in-Chief Emilia Jaszczurska-Niedźwiedzka, V-ce Editor-in-Chief Marta Cyrczak, Text Editor Geoffrey Large, Assistant Editor Anna Wahl, Typesetting and Printed at Media-Press • Production IBWCh

facebook