Where you are: Home pageYear 2014Issue (108) → Article:
AAA     ENG | POL

Strategy Development and Assessment via Scenarios for the Turkish Apparel Industry

General problems of the fibre and textile industries

Authors:

  • Saricam Canan
    Department Textile Engineering, Faculty of Textile Technologies and Design, Istanbul Technical University, Istanbul, Turkey
  • Polat Seckin
    Department of Industry Engineering, Faculty of Management, Istanbul Technical University, Istanbul, Turkey
  • Cassill Nancy L.
    Department of Textile Apparel & Technology, Management, College of Textiles, North Carolina State University, Raleigh, USA
  • Kalaoğlu Fatma
    Department Textile Engineering, Faculty of Textile Technologies and Design, Istanbul Technical University, Istanbul, Turkey

Download... PDF
Full text

Abstract:

The Turkish textile and apparel industry is losing ground as a global player. This forces it to make a careful future analysis to determine the road map ahead and to develop appropriate strategies. Since long term success heavily depends on the development and implementation of strategies that best respond to future requirements for achieving objectives, this study aims to develop strategies for the Turkish apparel industry and determine key strategies among them with a procedure that enables users to make a strategy assessment. For this aim, an approach involving scenario development and strategy appraisal is proposed and applied to the Turkish apparel industry. After describing the general framework of the application, main issues and findings are summarised for the industry and companies acting in the field.

Tags:

Turkish apparel industry, scenario, strategy development, strategy assessment.

Citation:

Saricam C, Polat S, Cassill NL, Kalaoglu F. Strategy Development and Assessment via Scenarios for the Turkish Apparel Industry. FIBRES & TEXTILES in Eastern Europe 2014; 22, 6(108): 20-26.

Published in issue no 6 (108) / 2014, pages 20–26.

CONTACT:

FIBRES & TEXTILES
in Eastern Europe
ul. Skłodowskiej-Curie 19/27,
90-570 Łódź, Poland
tel. (48-42) 638-03-14
tel. (48-42) 638-03-63
e-mail: infor@ibwch.lodz.pl
Events:

EDITORIAL OFFICE
ul. Skłodowskiej-Curie 1927, 90-570 Łódź, Poland • tel.  (48-42) 638-03-14 • e-mail: infor@ibwch.lodz.plhttp://www.fibtex.lodz.pl

EDITORIAL DEPARTMENT
Editor-in-Chief Emilia Jaszczurska-Niedźwiedzka, V-ce Editor-in-Chief Marta Cyrczak, Text Editor Geoffrey Large, Assistant Editor Anna Wahl, Typesetting and Printed at Media-Press • Production IBWCh

facebook