The certification and labelling of ’socially responsible products’ has been clearly attracting more and more interest in recent years. The systems and practical solutions developed in this field aim to make “ethical products” recognisable and generally available. This trend arises from growing consumer appreciation of not only the technical advantages, price, quality, delivery times and environmental safety of the products they buy but also of their social and ethical aspects. This article evaluates the importance of socio- and ecocertification and labelling for meeting buyers’ expectations of textile and clothing products. It also discusses consumers’ opinions on this matter.

 

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Social and Eco-labelling of Textile and Clothing Goods as a Means of Communication and Product Differentiation

General problems of the fibre and textile industries

Author:

  • Koszewska Małgorzata
    Centre of Market Analyses of Product Innovations, Department of Material and Commodity Sciencs and Textile Metrology, Faculty of Material Technologies and Textile Design, Lodz University of Technology, Łódź, Poland

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Abstract:

The certification and labelling of ’socially responsible products’ has been clearly attracting more and more interest in recent years. The systems and practical solutions developed in this field aim to make “ethical products” recognisable and generally available. This trend arises from growing consumer appreciation of not only the technical advantages, price, quality, delivery times and environmental safety of the products they buy but also of their social and ethical aspects. This article evaluates the importance of socio- and ecocertification and labelling for meeting buyers’ expectations of textile and clothing products. It also discusses consumers’ opinions on this matter.

 

Tags: social labelling, eco-labelling, corporate social responsibility, textile and clothing market, fast fashion, consumer behaviour.

Citation: Koszewska M.; Social and Eco-labelling of Textile and Clothing Goods as a Means of Communication and Product Differentiation. FIBRES & TEXTILES in Eastern Europe 2011, Vol. 19, No. 4 (87) pp. 20-26.

Published in issue no 4 (87) / 2011, pages 20–26.

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