Where you are: Home pageYear 2020Issue (141) → Article:
AAA     ENG | POL

Analysis of the ROPO Effect amongst Men in the Clothing Industry in Poland

General problems of the fibre and textile industries

Authors:

  • Czajkowski Tomasz
    Department of World Economy and European Integration, Institute of Economics, Faculty of Economics and Sociology, Lodz University of Technology, Łódź, Poland
  • Szymański Grzegorz
    Department of Management Systems and Innovations, Faculty of Management and Production Engineering, Lodz University of Technology, Łódź, Poland

Nr DOI: 10.5604/01.3001.0013.9011

Download... PDF
Full text
Download... PDF
references

Abstract:

The aim of the article is to present and analyse the results of research on the extent of the ROPO effect (Research Online, Purchase Offline) amongst men in the clothing industry in Poland. This effect is an important factor limiting the development of the e-commerce sector. The selection of men as an investigated population is determined by the literature gap in the clothing industry. This industry is dominated by women in Poland, who much more often than men purchase this type of product. However, company managers should also take into consideration the habits and attitudes of men. In this study, research was done on a sample of 1303 males who purchased a clothing product in a traditional shop. Analysis of research results allowed the identification of the scale of the ROPO effect in dependence on the age and place of residence of the respondents. An additional aspect investigated was also the subjective assessment of the respondents of selected elements of the purchasing process.

Tags:

ROPO effect, e-commerce, clothing industry.

Citation:

Czajkowski T, Szymański G. Analysis of the ROPO Effect amongst Men in the Clothing Industry in Poland. FIBRES & TEXTILES in Eastern Europe  2020; 28, 3(141): 8-11. DOI: 10.5604/01.3001.0013.9011

Published in issue no 3 (141) / 2020, pages 8–11.

CONTACT:

FIBRES & TEXTILES
in Eastern Europe
ul. Skłodowskiej-Curie 19/27,
90-570 Łódź, Poland
tel. (48-42) 638-03-14
e-mail: infor@ibwch.lodz.pl
ftee@ibwch.lukasiewicz.gov.pl
Events:

EDITORIAL OFFICE
FIBRES & TEXTILES in Eastern Europe 19/27 M. Skłodowskiej-Curie Str., 90-570 Łódź, Poland e-mail: infor@lit.lukasiewicz.gov.pl; ftee@lit.lukasiewicz.gov.pl

EDITORIAL DEPARTMENT
Editor-in-Chief Dariusz Wawro, Head of Editorial Office Janusz Kazimierczak, Text Editor Geoffrey Large, Assistant Editor Anna WahlProduction Łukasiewicz-ŁIT

facebook