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Magdalena Grębosz

Articles:

• Standardisation Versus Adaptation – Marketing Communication Strategies of Multinational Companies on the European Textile Market

  Affilation: Department of European Integration and International Marketing, Faculty of Organization and Managementme, Lodz University of Technology, Łódź, Poland

  All authors: Grębosz Magdalena, Otto Jacek

  full text | Issue 3 (123) / 2017 , pages 8–13 | more »

• Customer Behaviours towards Co-Branded Products of the Textile Industry

  Affilation: Department of European Integration and International Marketing, Faculty of Organization and Managementme, Technical University of Łódź, Łódź, Poland

  All authors: Grębosz Magdalena, Otto Jacek, Grębosz Magdalena

  full text | Issue 2 (104) / 2014 , pages 13–18 | more »

• Customer Behaviours towards Co-Branded Products of the Textile Industry

  Affilation: Department of European Integration and International Marketing, Faculty of Organization and Managementme, Technical University of Łódź, Łódź, Poland

  All authors: Grębosz Magdalena, Otto Jacek, Grębosz Magdalena

  full text | Issue 2 (104) / 2014 , pages 13–18 | more »

• Sensory Impact on the Purchase of Textile Products

  Affilation: Department of European Integration and International Marketing, Faculty of Organization and Managementme, Lodz University of Technology, Łódź, Poland

  All authors: Grębosz Magdalena, Wrońska Barbara

  full text | Issue 3 (99) / 2013 , pages 8–12 | more »