Abstract:

This article looks at the issues of initiating restructuring changes in clothing and textile enterprises. Changes in such enterprises are initiated and implemented in two directions: On the one hand, they occur at the macro-strategic level as an intentionally planned project of activitie, and on the other, with reference to evolutionary process models [1], they are micro-activities, which may be studied in the context of the notion of routine [2], microactions and micro-practices [3,4], i.e. in the context of theoretical categories containing an element of internal dynamics. Clothing and textile enterprises function in a seasonal cycle, which constitutes an important element in the dynamisation of specific changes in this sector. The process of the social diffusion and internationalisation of enterprises in this context represents factors which strengthen their structural changeability. The aim of this article is to analyse the structure of the change process initiated by the internationalisation of enterprises, with special emphasis on the factors dynamising the restructuring.