Abstract:

With the participation of China in the World Trade Organization and abolition of quotas in 2005, the Turkish apparel industry has faced fierce competition. Textile and clothing producers need to develop strategies, convert these strategies into feasible goals and measure these conversions in order to survive and outcompete their rivals. Industrial and governmental organizations and universities have published some reports about the status of competition in the Turkish textile and apparel industry. In these reports, some strategies are proposed in order to survive in this competitive environment. In this study, a basic balanced scorecard is proposed based on these strategies. Strategic goals were derived according to the strategies suggested for a specific company profile. After that a strategic map was generated. Finally, key performance metrics are proposed that would measure the performance of the realisation of the strategic map generated.