Abstract:

The article discusses the apparel segment of the market for seasonal products in Poland. Its purpose is to characterise the segment and to determine how competitive domesticallyowned manufacturers are. To this end, the authors use GUS (Central Statistical Office) data, their own findings, as well as data derived from the Polska 2000 ranking. The first part of the article presents secondary data and formulas that were used to compute values illustrating the size of the market segment selected and the changing shares of domestically-made products. In the second part, the scope of the research is extended due to the lack of other secondary data, except for aggregate (on clothing, footwear, and accessories). The last part of the article presents a ranking of the largest companies operating in the selected segment of the Polish market by the type of ownership (Polish, foreign). As the GUS data used in the analysis were collected in the period of global financial crisis, its impacts can be seen through the research outcomes.