Abstract:

Global expansion is the key to success for many firms and an effective logistics system is essential to the success of a global marketing effort. Developing a successful logistics strategy depends on the company’s individual supply chain in terms of their major product services and competitive challenges. The clothing industry is one of the most competitive and high value-added sectors in the world, which also has a complex supply chain structure consisting of a number of discrete activities. Logistics is a very important strategy to gain competitive advantages like time, cost reduction and customer satisfaction. The objectives of the study were to determine the activities, services, ownership and management structures and the corresponding size of the areas of a logistics center required for the Turkish clothing industry. A two-stage numerical study with a questionnaire survey database aimed at the clothing industry of Turkey was conducted.